It's one of the greatest sales tactics, and also one of the most
overlooked. In this episode, I explain why stories are so powerful,
why you should start with them, and where to get the best stories
to tell.
About the Podcast
From Entrepreneur magazine, Problem Solvers features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Host Jason Feifer, Entrepreneur's editor in chief, pulls these stories out so that other businesses can avoid the same hardships.