Apr 29, 2024
Want to get your ideas into the world? Writing coach Amber Rae (see: amberrae.com) has some counterintuitive advice: Don't think about your audience, and don't write what you "should" write. On this episode, she explains some of the most common mistakes that entrepreneurs make, and how anyone can find great stories and...
Apr 22, 2024
Resorts around the world face the same problem: It's hard to
recruit and retain a great staff. A small, luxury resort group
called Nayara Resorts is experimenting with an interesting solution
to that problem — by tackling the housing shortage that often
impacts resort workers. Nayara CEO Leo Ghitis explains.
Thanks...
Apr 15, 2024
Influencer marketing veteran Brendan Gahan has cofounded the first-ever agency specifically for LinkedIn, called Creator Authority. In this episode, he explains the state of marketing on LinkedIn, how professionals can become LinkedIn influencers, what kind of money we're talking about, and how both influencers...
Apr 8, 2024
How can you make content that really connects with an audience? In this episode, Jason shares the strategy he uses to make engaging content. It's called "bricks and mortar", and it's a way of structuring content so that it's always relevant to...
Mar 25, 2024
You've built a product, but how do you take it to market? And who even wants it? To answer that, we've set up a unique call between an entrepreneur and an expert. Birna Dröfn Birgisdóttir built a brainstorming tool called Bulby, and is now ready to take it to market — but isn't sure who her ideal customer is. She...