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Problem Solvers

Sep 27, 2021

Business is focused on efficiency. But some of the greatest creations came out of experimentation, or by working on something that had no obvious value. So how can entrepreneurs better embrace uselessness themselves, and improve their creative process? I talk with Peter M. Krask, who calls himself The Creativity Guide, about what entrepreneurs can learn from artists — and how we'll grow more when we learn to let go.