Apr 3, 2023
When the company Wilde Chips released its "chicken chips", nobody bought it. Then they changed the name, and the product started selling. Here's what happened, and a lesson for anyone trying to introduce a new idea to customers.
Apr 3, 2023
When the company Wilde Chips released its "chicken chips", nobody bought it. Then they changed the name, and the product started selling. Here's what happened, and a lesson for anyone trying to introduce a new idea to customers.