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Problem Solvers

Dec 10, 2018

It can feel awesome to land a huge, company-changing client... until the day that client takes off, leaving you with a giant revenue hole. That's what happened to Thistle, a cold-pressed juice company that struggled to regain its footing after losing its biggest customer. The shock forced its founders to rethink the very foundation of the business—and eventually, to build a company that would never have to rely on one big client ever again.