When Barbie sales were falling, the company asked Richard Dickson
to help save the famous toy. He became its president and COO — and
here, he explains the four-point playbook he drew up to turn Barbie
sales around. (And it worked!)
About the Podcast
From Entrepreneur magazine, Problem Solvers features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Host Jason Feifer, Entrepreneur's editor in chief, pulls these stories out so that other businesses can avoid the same hardships.