When the company Wilde Chips released its "chicken chips", nobody
bought it. Then they changed the name, and the product started
selling. Here's what happened, and a lesson for anyone trying to
introduce a new idea to customers.
About the Podcast
From Entrepreneur magazine, Problem Solvers features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Host Jason Feifer, Entrepreneur's editor in chief, pulls these stories out so that other businesses can avoid the same hardships.