May 4, 2020
The answer is yes... but you need to build a different pitch. In this episode, we let you listen in on a communications consulting session. Dwaynia Wilkerson, founder of Prose & Pens, normally gets a lot of business by cold pitching, but has been unsure of whether it's appropriate to send cold pitches now. She talks to Adam Bornstein, cofounder of Pen Name Consulting, who walks her through the new ways to approach potential clients today.