Sep 18, 2023
Seth Goldman wants to change people's behavior, and he sees business as the way to do it. He founded Honest Tea, chaired the board of Beyond Meat, and now has a company called Eat the Change. In this conversation, he discusses how to be a pragmatic activist, and what it really takes to build a sustainable, mass market brand.
Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation